Pride, craftsmanship, attention to detail, these are all qualities found throughout Japanese culture. Things are done differently in Japan, plain and simple. In my humble opinion, things are done mostly for the better; hospitality, fermented foods, powder days, karaoke, and genuine compassion for the well-being of others, just to name a few. My new partner and sponsor, CABBO, is no exception.
I am grateful for my new opportunity at CABBO; in addition to brand ambassadorship, I have creative input to the design of products. Because the gear is hand-made per order, we have the ability to reflect improvements and innovations right away. This is a unique model in an industry that is typically restricted to stringent production/ design cycles. It means that at CABBO we can continually and without delay craft premium paddling wear that is more functional, lasts longer, and brings more enjoyment to the people!
Check out this video to get a glimpse into the CABBO workshop: